Sep 18th 2013

Ketchum If You Can

by Michael Johnson

Michael Johnson is a music critic with particular interest in piano. 

Johnson worked as a reporter and editor in New York, Moscow, Paris and London over his journalism career. He covered European technology for Business Week for five years, and served nine years as chief editor of International Management magazine and was chief editor of the French technology weekly 01 Informatique. He also spent four years as Moscow correspondent of The Associated Press. He is the author of five books.

Michael Johnson is based in Bordeaux. Besides English and French he is also fluent in Russian.

You can order Michael Johnson's most recent book, a bilingual book, French and English, with drawings by Johnson:

“Portraitures and caricatures:  Conductors, Pianist, Composers”

 here.

Vladimir Putin’s ghost writers must be gloating.

Vladimir Putin’s first foray into the American op-ed world has produced far more heat than light since its publication Sept. 12.

The 1100-word screed under Putin’s byline was a masterpiece of chutzpah, portraying the Russia president as a God-fearing protector of democracy and stalwart supporter of the United Nations, especially the Security Council where Russia has flagrantly used its veto since the beginning of the Syria conflict. Understandably the reaction in the West has been jaw-droppingly negative.

Anna Neistat, associate director of Human Rights Watch, dismissed the essay as “a compilation of half-truths and accusations.” Sen. Robert Menendez, chairman of the Senate Committee on Foreign Relations, said, “I almost wanted to vomit.”

But the greatest heat in this affair has emanated not from the American public but from the private conference rooms of Ketchum Public Relations, the U.S. agency that actually wrote it for Putin’s team. No original text in Russian has surfaced, most likely because it never existed. The few Russian publications that have picked up the story quote sparingly from the English version.

It is naïve to believe that Vladimir Putin sat down one night at his Kremlin desk and, pen in hand, dashed off this heartfelt opener reminiscent of FDR, “Recent events in Syria have prompted me to speak directly to the American people …”

One wants to say, “Oh puh-leeeeze.”

Major pronouncements such as this one, especially if placed in a major U.S. newspaper, are almost never written by the people who sign them. This is where the Ketchums of the PR industry come in. Presidents and CEOs turn to such agencies or hire expensive ex-journalists to make up their self-serving pronouncements. You can ignore the Kremlin spokesman’s quaint assurance that Putin actually jotted down the “basic content” for this piece and let his aides flesh them out. He was probably out of the loop until late-stage drafts.

In fact, major op-eds that PR agencies produce are the outcome of long, intense conference calls among highly paid PR hacks billing the client like crazy. Over a period of weeks, multiple drafts zip back and forth. Careers are made or ruined in this arena.

At stake from Ketchum’s point of view was not the 100,000 dead in Syria’s civil war fueled by Russian arms. At stake was Ketchum’s Russian contracts, which are among the agency’s largest and have made Ketchum the mouthpiece for everything from Putin’s fantasies to the Sochi winter Olympics to Kremlin-controlled Gazprom.

I am no innocent observer. I once wrote op-ed pieces for Burson-Marsteller to persuade the public that “second-hand smoke” is good for you, and to promote the brutal Indonesian army in its efforts to crush the East Timor independence movement. Philip Morris and the government of Indonesia were two of B-M’s main clients, bringing in many millions of dollars a year. I was billed out at an incredible $350 an hour, far more than I was worth. With distance of a decade or so, I now see how utterly cynical the PR business had made me.

Perhaps the oddest dimension to the Putin case is the attitude of theNew York Times editorial page editor, the liberal-minded Andrew Rosenthal. His own paper quotes him as saying he found the Putin piece “well-written, well-argued.” He said he disagreed with “many points,” but added that there is “no ideological litmus test” in the op-ed world. Without mentioning that it was a PR handout, he said he found the Putin piece needed “virtually no editing.” He decided to run it because it was a “piece of great news value.” Decoded, this means he knew that if he rejected it the Washington Post would grab it.

Someone at Ketchum, probably an ex-journalist who has lost his moral compass, will get a vice presidency out of this.

If Putin actually endorses the ideas that ran under his name, he might do well to convert his assertions into action. He could start at home where his government arrests human rights activists and threatens to close non-governmental organizations on the grounds of espionage. The Russian legal framework is evolving as a tighter and tighter noose around the freedoms that he professes to defend.

Abroad he might start accepting that the sarin gas attack launched against civilians on August 21 in a Damascus suburb was the work of the Assad regime, not the opposition.

Alternatively, he could go back Ketchum and ask them to place some more op-eds.

Originally published on The American Spectator, posted here with their and the author’s kind permission. To proceed to The American Spectator please click here.


Related article on Facts & Arts:

What Putin Didn't Tell the American People

by Anna Neistat

 


This article is brought to you by the author who owns the copyright to the text.

Should you want to support the author’s creative work you can use the PayPal “Donate” button below.

Your donation is a transaction between you and the author. The proceeds go directly to the author’s PayPal account in full less PayPal’s commission.

Facts & Arts neither receives information about you, nor of your donation, nor does Facts & Arts receive a commission.

Facts & Arts does not pay the author, nor takes paid by the author, for the posting of the author's material on Facts & Arts. Facts & Arts finances its operations by selling advertising space.

 

 

Browse articles by author

More Current Affairs

Jul 15th 2020
EXTRACT: "The two-state solution is dead and buried. Whatever “solution” may be found in the future will emerge not from an orderly peace process, but from chaos, the precise nature of which is impossible to predict. It could be unilateral annexation. It could be a sudden violent Israeli disengagement from parts of the West Bank. Or it could be direct conflict. This is the iron law of unintended consequences at work."
Jul 15th 2020
EXTRACT: ".........countries such as China and South Korea have been able to successfully battle the virus, and why Morocco, which just started doing the same, now has a reasonable chance of beating the virus down. America is capable of doing all this but the politicization of the virus and silly interpretations of what freedom of action means under the US Constitution have prevented us from following their example. Yes, you are free to take your own health and life into your own hands by being stupid and selfish, but you are not free to do the same with someone else’s health and life. And that is what the “live free or die” movement and conspiracy theory believers among us fail to acknowledge."
Jul 9th 2020
EXTRACT: "The ideas behind MMT [=Modern monetary theory] were mainly developed in the 1970s, notably by Warren Mosler, an American investment fund manager, who is also credited with doing much to popularise it. However, there are many threads that can be traced further back, for instance to an early 20th-century group called the chartalists, who were interested in explaining why currencies had value. These days, prominent supporters of MMT include L Randall Wray, who teaches regular courses on the theory at Bard college in Hudson, New York state. Another academic, Stephanie Kelton, has gained the ear of politicians such as Bernie Sanders and, more recently, Democrat US presidential candidate Joe Biden, providing theoretical justification for expanding government spending."
Jul 7th 2020
EXTRACT: "So we are left with herd immunity and viable treatments as the world’s only realistic near term solution. Sweden has been roundly criticized and shunned by its neighbors for embracing herd immunity at the outset of the pandemic. It has paid a price for having done so based on accelerated infection and death rates. But while the jury will remain out for some time to come about the wisdom of having done so, Sweden may prove to have been ahead of the curve in its approach. Herd immunity is an option that should be seriously considered by the world’s governments, for a safe and effective vaccine could be many years away, and may not be achieved at all. PICTURE: Daniel Wagner.
Jul 5th 2020
EXTRACT: "The war on Yemen begun in 2015 by Saudi Arabia and the United Arab Emirates has been a failure militarily and a vast drain on resources that, in the age of Covid-19, neither country can any longer afford. Not only has the war been Saudi Arabia’s Vietnam, it has inflicted untold human damage on Yemenis. UNICEF has a new report out warning that millions of Yemeni children are on the brink of starvation. Yemen, with a population of about 28 million (think Texas), is one of the poorest countries in the world. Saudi Arabia, with a citizen population of some 21 million, is one of the richest. The United Arab Emirates, with a citizen population of a little over 1 million, is likewise very rich. Both have waged a high-tech air war on the indigenous Yemeni Houthis, but in the past year have pitched their Sunni proxies against one another."
Jun 25th 2020
EXTRACT: "The facts are clear: the wealthiest 0.54%, about 40 million people, are responsible for 14% of lifestyle-related greenhouse gas emissions, while the bottom 50% of income earners, almost 4 billion people, only emit around 10%. The world’s top 10% income earners are responsible for at least 25% and up to 43% of our environmental impact. Most people living in developed countries would fit into this category, meaning you don’t have to consider yourself rich in order to be globally affluent. Even many poorer people in wealthy countries have a disproportionately large and unsustainable resource footprint compared to the global average."
Jun 24th 2020
EXTRACT: "To be sure, the American Dream was always more aspiration than reality. Economic, social, and intergenerational mobility have always fallen short of what the myth of the self-made man or woman would lead one to expect. But with social mobility now declining as inequality rises, today’s young people are right to be angry."
Jun 19th 2020
EXTRACT: "There is only one way to repair America’s reputation, regain the trust of allies, and ensure that the US can act as an effective counterweight to China: address the root causes of the cracks that Trump’s disastrous presidency has exposed and widened. This is in line with the vision advanced in 2011 by two military strategists, Captain Wayne Porter and Colonel Mark Mykleby, using the pseudonym “Mr. Y.” Porter and Mykleby argued that national security depends not only on the capacity to respond to threats from foreign powers, but also – and perhaps more important – on the “application of credible influence and strength.” That influence, in turn, depends on America’s success in providing a “pathway of promise” for US citizens – and a model for the world."
Jun 14th 2020
EXTRACT: "The most critical question then is not how far Trump will go to promote his treasonous agenda, but for how long Republican leaders will silently accept and subserviently enable Trump to destroy the basic moral tenets and values on which this Union was founded, and which they swore to uphold and protect...............Of course, shame on us if we continue to be surprised by Republicans’ continuing silence, because as we all know, even when presented with overwhelming evidence that Trump committed crimes against the American people, Trump’s Republican stooges in the Senate exonerated him following impeachment almost unanimously...................The Republican leadership, to be sure, has made its bed. It has committed moral suicide. History will judge them harshly for their treason and betrayal of the nation, including all of those who have lived and died throughout our history to foster and protect our safety, integrity, and freedom."
Jun 9th 2020
EXTRACT: " Governments can do nothing about the quotidian offenses of living as a black person in America – the empty taxis that refuse to stop, being mistaken for employees in supermarkets, the myriad intentional and unintentional insults. Many now in the streets won’t be satisfied unless the result of this national spasm is improved schools, health care, and job opportunities for minorities – a fair shake for black people. What will happen when America once again falls short of honoring its professed values?."
Jun 8th 2020
EXTRACT: "It should be apparent to most observers of international relations that the Chinese government wants the world to play by its own set of rules. Beijing appears to believe that China’s rise and its assumption of global leadership positions are an inevitable extension of earlier periods in its history, when it was the world’s most powerful country. This is often at odds with the global norms that have been established – with China’s participation, it is worth adding – since the 1940s. While this is clearly the Chinese century, few outside of China would agree that Beijing’s global leadership is either inevitable or necessarily desired – certainly not on the Chinese government’s terms."
Jun 4th 2020
EXTRACT: "Many Americans are clearly horrified by their president’s crass and incendiary words. But will their disapproval be offset by anxiety about violent social unrest? Will age-old racial prejudices, often unspoken, or even acknowledged, still make them vote for the false security of a coarse white bully?  Much will depend on how hot this summer gets. If people think rationally in November, it is hard to imagine that enough of them would vote to keep this appalling administration in power for another four years. But fear is reason’s worst enemy."
Jun 2nd 2020
EXTRACT: "For starters, many Americans have accepted that they live in a winner-takes-all society of deepening inequality. While the wealth and incomes of those at the very top continue to grow, tens of millions of Americans struggle to afford health care, childcare, and other basic goods. This story has been told many times over. But what often goes unremarked is that the responsibility for managing the social costs of this system has been offloaded onto the police."
May 27th 2020
EXTRACT: "Obamagate is the latest conspiracy theory to be pushed by US president, Donald Trump. It started on the morning of May 10, when Trump retweeted the word “OBAMAGATE!” By the next day, the Obamagate hashtag had accrued over two million tweets and another four million by the end of the week. Trump has repeatedly reused the slogan on his Twitter feed since and it has been promoted by right-wing influencers including Glenn Beck, Sean Hannity and many others....You are not alone if you’re confused by what Obamagate actually is or why Trump is tweeting about it."
May 23rd 2020
EXTRACT: "Not all aspects of our near and medium-term future can be foreseen at this juncture of the Covid-19 pandemic, but we now know enough to make some hypotheses about what is likely to change, based on what has already changed. The future is sure to look very different than it did before this decade began, regardless of whether a vaccine is found. If a vaccine is found, it is unlikely to be tested, approved, manufactured, and efficiently distributed to the world’s population of nearly 8 billion people for years. Bearing in mind that there is no vaccine for any coronavirus, what is likelier is that the world will be living with Covid-19 as a part of our ecosystem for many years to come – possibly permanently. That means that our new normal is probably already here."
May 21st 2020
EXTRACT: "LONDON – The new Franco-German proposal for a €500 billion ($547 billion) European recovery fund could turn out to be the most important historic consequence of the coronavirus. It is even conceivable that the deal struck between German Chancellor Angela Merkel and French President Emmanuel Macron might one day be remembered as the European Union’s “Hamiltonian moment,” comparable to the 1790 agreement between Alexander Hamilton and Thomas Jefferson on public borrowing, which helped to turn the United States, a confederation with little central government, into a genuine political federation."
May 19th 2020
EXTRACT: "In April 2011, Donald Trump, then considering a run for the presidency the following year, said that he had sent investigators to Hawaii to check out rumors that President Barack Obama wasn’t born there, but in Kenya, which would disqualify him for the presidency. His investigators, Trump declared, “cannot believe what they’re finding.” I can find no record of Trump being challenged on this outlandish claim at the time. In the fall of 2016, Trump, now the Republican presidential nominee, was convinced by his staff that he had to abandon this “birther” nonsense. He did so reluctantly, charging – also with no evidence – that such rumors had actually been initiated by his opponent, Hillary Clinton. There, in a nutshell, is Trump’s modus operandi: he’s not just a liar but a fabulist, seemingly unconcerned with whether his fictions will be exposed. If they are, the world simply moves on as he invents fresh distractions."
May 19th 2020
EXTRACT: "Li, a doctor, was purportedly silenced and chastised by Chinese officials for warning on December 30, 2019, about a new virus in the Wuhan hospital where he worked. When it became evident that he was on to something serious – so serious, in fact, that it ultimately killed him – the Chinese government changed its tune and celebrated Li’s bravery. If only that had happened sooner, the argument goes, the world would have avoided this horrific pandemic.................... But that’s not what happened."
May 9th 2020
EXTRACT: "Jana Winter and Hunter Walker at Yahoo News broke the story that 11 Secret Service agents have tested positive for the coronavirus. Likely some of them served in the West Wing. This week it was revealed at that a US military valet who brought Trump food came down with the virus, sending Trump into a “lava level” rage. Two aides to Vice President Mike Pence have tested positive. Some observers are afraid that the virus is circulating in the West Wing itself."
May 6th 2020
EXTRACT: "There has been much debate around the world about the source of the COVID-19 pandemic, ranging from a laboratory to Wuhan’s seafood market to some other form of animal-to-human transmission. While there is no proof (yet) that the virus may have been inadvertently released from one of the two biological research laboratories located at Wuhan, there is evidence that viral release has occurred in the past, and a host of additional data that point to a laboratory connection. "